NEXT EXPERIMENT STARTS 1ST NOVEMBER• Today just £22 - price increase at 200 people
Someone doesn't text back and you don't go into deep thought about it.
Rejection happens and you don't immediately make it mean something about you.
You stop chasing people who aren't choosing you.
You trust your own judgement instead of asking five people what they think.
You say no without feeling guilty.
You notice opportunities you'd normally talk yourself out of.
You stop assuming everyone else gets the good relationships, opportunities and luck.
You start expecting good things to happen to you.
Then one day…
- A message.
- A chance meeting.
- A new opportunity.
- A ridiculous coincidence.
Not because the universe suddenly decided you deserved happiness.
Because you've become someone who finally allows it in.
What happened the last time I opened
Magnetic AF
Why Most People Never Become Magnetic AF
Most people think manifestation starts with positive thinking.
It doesn't.
It starts with expectation.
If someone expects rejection…
They'll start looking for it before any date, meeting, chat.
If someone expects people to leave them…
They'll automatically chase the unavailable people (because they already know the outcome).
If they expect people not to like them...
they will likely pull away before anyone even has a chance to get to know you.
Your subconcious is always trying to prove itself right.
That's why you can say all the affirmations and nothing changes in your life.
In these 21 days... We're changing what your subconcious expects.And when that changes… that's when you become magnetic AF to the right people, experiences and life that you want.
As Featured In
What happened when one of my clients
completed Magnetic AF
What if "lucky people" aren't actually luckier?
What if they've simply learned to expect more, notice more and choose differently?
That's what we're experimenting with for 21 days.
Not toxic positivity.
Not pretending everything is amazing.
And definitely not sitting in front of a vision board waiting for the love of your life to knock on the door.
We're changing what you expect, notice, tolerate, choose and do.
Join for £22 today.
Once we hit 200 people the price will rise.
I can tell you this works.
But I'd rather show you what happens when people stop chasing, start choosing themselves, and change the way they move through the world.
"I'm too busy.
Good. This was built for people with actual lives.
The daily practices are designed to be short and doable. You do not need to disappear to Bali, delete Instagram and meditate for four hours.
"I've tried manifestation before.
So have lots of people.
This isn't about sitting on the sofa asking the universe to deliver a husband and £50,000.
We're working on what you expect, notice, tolerate, choose and do.
"What if I'm single?
Perfect. Love is part of this, but Magnet AF is bigger than dating.
"What if I'm already in a relationship?
Also perfect. This is about your relationship with yourself, other people, opportunities and life.
"What if I miss a day?
You haven't failed. You pick it back up.
That's why I've included access for 31 days, so that you never have to worry about missing a day!
"What if nothing magical happens?
I'm not promising a lottery win or a soulmate appearing on your doorstep.
I am promising 21 days of practical work designed to change the way you think, notice, choose, respond and show up.
And when that changes, you give your life the chance to change too.
SO SAM… WHAT ACTUALLY HAPPENS
FOR 21 DAYS?
Every day, you'll get Daily audio's inside Telegram, including guidance, prompts and community support
Across the 21 days we'll work on things like…
- We're going to catch you scanning for what's wrong.
- We're going to deliberately practise rejection so it stops feeling like proof that you're not good enough.
- We're going to look at what you actually want instead of what you've trained yourself to settle for.
- We're going to catch the tiny ways you complain, expect disappointment and reinforce the same story.
- We're going to get you noticing evidence that life can actually go your way.
- We're going to practise becoming the version of you who expects more and behaves accordingly.
Every practice is designed to take just a few minutes.
No fluff.
No complicated theory.
Just practical tools that fit into a real life and quietly change the way you think, feel and respond.
You're Not Doing
This Alone
Thousands of people start self-development. Very few stick with it.
Last time, hundreds of people did this experiment together.
That's why you'll be inside a community of people all doing the same experiments together.
You'll celebrate:
- →Boundaries held.
- →Unexpected opportunities.
- →Funny coincidences.
- →Dating wins.
- →Business wins.
- →Life wins.
"Hang on… I think this is actually working."
You'll be surrounded by people choosing to expect more from life, at the same time as you.
And that matters. Because becoming magnetic is a lot easier when you're not surrounded by people committed to telling you why everything will probably go wrong.
Because momentum is contagious.
Last time, 209 people became Magnetic AF.
On 1st November, we're starting again.
For 21 days, we'll all do the experiment together.
You can turn one unanswered message into a three-hour investigation.
You tell yourself you're "just being realistic" when you're actually expecting disappointment.
You keep finding yourself interested in people who make you work for their attention.
You've done therapy, read the books and understand your patterns... but still catch yourself doing them.
You ask five friends what they think because you don't quite trust your own judgement.
You secretly think other people get the relationships, opportunities and lucky breaks that somehow keep missing you.
And you're ready to find out what happens when you stop expecting life to disappoint you.
That's Magnetic AF.
What my clients said
about this
I had been in three relationships that all ended the same way. I kept thinking I just had bad taste in men. Sam helped me realise I was choosing people who confirmed what I already believed about myself. That I was not worth staying for. Six months on and I am in the healthiest, calmest relationship I have ever had.
Claire S
Marketing Director ·
Sam Morris
Relationship and Nervous System Coach
Hey, I'm Sam.
I'm the founder of Healthy Love Academy, and before all of this, I was a Probation Officer.
I've spent 11 years helping more than 1,000 people understand why they keep repeating patterns they consciously know aren't good for them.
But this work isn't just professional for me.
Fifteen years ago, if you'd asked me what my future looked like, I would not have described the life I have now.
I didn't think I'd meet someone genuinely lovely. I didn't think I'd build this business. I didn't think I'd create a life that sometimes makes me stop and think: how the hell is this mine?
I know what it's like to expect disappointment. To carry old beliefs into new situations. To want something better while some part of you is still braced for it all to go wrong.
My life didn't change because I became better at wishing. It changed because I changed what I believed, what I tolerated, what I chased, what I noticed and how I showed up.
I became magnetic to different people. Different opportunities. Different possibilities.
And now I'm going to help you do the same.
For 21 days.
As featured in
Sam works alongside and has been recognised by some of the most respected names in wellbeing and personal development.
All of this for £22?
Yep.
- 21 days.
- 21 experiments.
- Daily coaching from me.
- The Magnetic AF Score so you can see what's actually changing.
- The community.
- 31 days' access so missing a day doesn't matter.
£22
Basically the price of a takeaway to find out what happens when you stop expecting life to disappoint you.
I'm doing the experiment →
I understood my patterns intellectually. I had done years of therapy. But nothing shifted until I worked on my nervous system. That is when calm love stopped feeling boring and started feeling safe. That is when I met my husband.
Sarah
Teacher ·
People who have
done this work
“When I healed my nervous system, calm love stopped feeling boring and started feeling safe. That is when I met my husband and it instantly felt completely different from every relationship I had ever had.”
Sian“I finally understood why healthy love felt boring to me. Once I saw the pattern clearly, everything shifted. I stopped confusing anxiety with chemistry.”
Sarah“I walked away feeling calmer, clearer, and more discerning than I had ever felt in my dating life. I actually trust myself now.”
Gemma
Everything you
might be wondering
The 21-day challenge begins on 1 November 2026. For 21 days, you’ll receive one short practice designed to change the way you think, feel, choose and show up.
The daily guidance and community will be delivered through Telegram. There will also be a separate place where you can access the audio, so you won’t miss out if you don’t use Telegram.
Most of the daily practices are designed to take just a few minutes. There are no three-hour morning routines, overwhelming homework assignments or complicated rituals. This was created for people with actual lives.
No. We are not going to sit around staring at vision boards and pretending everything is wonderful. This is practical work that helps you change what you expect, notice, tolerate, choose and do. We’re not waiting for magic. We’re changing how you move through the world so you stop chasing what hurts and create more space for what is actually right for you.
No. Healthy love is part of it, but Become Magnetic AF is bigger than dating. We’ll work on how you relate to yourself, other people, rejection, confidence, opportunities and life. The goal is to stop chasing what isn’t choosing you and become more open to the right love, people, possibilities and everyday magic.
Absolutely. This challenge is about far more than your relationship status. It will help you notice where you shrink, settle, overthink, struggle to receive or abandon what you really want. Those patterns can affect relationships, friendships, confidence, work and the opportunities you allow yourself to take.
No. Become Magnetic AF is a coaching-based challenge filled with practical exercises and daily guidance. It is not therapy, medical treatment or a replacement for professional mental-health support. You will not be expected to endlessly process everything that has happened to you.
Knowing your pattern and changing your response are two very different things. If understanding it intellectually was enough, you probably wouldn’t still be reacting in the same way when rejection, uncertainty or disappointment hits. This challenge is about practising something different, not collecting more information.
You haven’t failed. You pick it back up and continue. No drama, no shame spiral and no deciding you’ll start again next year. This is about learning a different way to treat yourself too.
Because I want as many people as possible to experience this work and see what can change when they actually put it into practice. It isn’t £22 because it’s basic. It’s £22 right now because this is the launch price. The price will increase once we get 200 people join, so the amount you see today may not be available when you come back.
I’m not promising a lottery win, an overnight personality transplant or your soulmate appearing at your front door. I’m promising 21 days of practical work designed to change how you think, notice, choose, respond and show up. When those things change, you give your life a genuine chance to change too.
We start 1st November
The price rises once we hit 200 people.
Join for £22 today, before the introductory price goes up.
33 of 200 places taken
Join for £22 →